Creating a Development Culture

DevelopmentCulture is an often used yet poorly understood concept in the workplace. You can immediately feel the atmosphere culture creates when you walk into an office, meeting or locker room. There are many facets of culture but some of the most important aspects are commitment, energy, loyalty, integrity and execution. Culture is established by the way people think, speak and behave. Sustainable excellence is achieved by creating a development culture.

Commitment to Develop

In a development culture every member of the team is committed to continuous improvement.  It is not a cliché but rather a way of life. Ideally, this includes both personal and professional development. This post focuses on the professional side of development. In order to create a development culture we need to understand what true development is and what it is not.

Development is not:

  • Going to some version of executive charm school every three years or so
  • Reading a leadership development book once a year or so
  • Asking those you lead for feedback as a perfunctory question at the end of their yearly performance review

Development is:

  • Annually taking stock of what you commit to improve
  • Setting concrete goals for your development and tracking them at regular intervals
  • Seeking candid feedback about your progress along the way
  • Evaluating the achievement of your goals throughout the year and at year-end

It Starts at the Top

How many times have you been asked by a supervisor or coach to improve some aspect of your performance when you see gaping holes in theirs? In a development culture the leader sets the tone. They let people know what they are working on and solicit feedback on their development in a sincere manner. I often get requests from senior leaders to coach someone they are leading, beginning with a 360 assessment. My first question to the leader is whether they have undergone this type of assessment themselves? If they have not, I suggest they undergo the process prior to asking any of their people to do so. This gives them credibility and creates transparency. If the leader is unwilling to undergo their own assessment and coaching that is a major red flag. A development culture cannot be created if the leader feels development is only for everyone else!

Feedback is Data—Nothing More

Many people become defensive when they receive feedback. In a development culture feedback is welcomed, solicited, expected and shared. When all members of a team are truly committed to ongoing development, offering feedback (and receiving it) is a requirement for team membership. It is understood that feedback is offered with positive intent and constructive motives.

I advise my clients to treat feedback as data–nothing more and nothing less. The data may be accurate or inaccurate. You do not have to act on all feedback but you should act on feedback that is accurate and indicates areas you can improve your performance or leadership. Accurate feedback will normally be given by more than one source and will be indicative of behaviors and practices that affect multiple stakeholders. A single individual (or a small group of people) who do not like a decision you make or the way you handle a particular situation may be offering feedback based on their own interests rather than identifying a leadership behavior you need to change. I call this concept thinking like a scientist. If you treat feedback as a scientist evaluating data there is no need to become defensive.

To create a development culture ensure that:

  • All team members are equally committed to ongoing development
  • The leader sets the tone by being the first person to engage in formal leadership development
  • Feedback is treated solely as data

Follow these steps and your team is on the way to sustainable excellence!


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