REI Reaps Rewards By Putting Purpose Before Profit

A person hiking on a sunlit mountain trail with scenic views.

As we approach the holidays, retail businesses are in high gear preparing for their most profitable season. For many companies, the holiday season largely determines their outcome for the year. The fate of leaders during this season has a profound effect on their careers. Miss your targets and your job may be in jeopardy. Resulting…

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Don’t Waste Your Time With Mission Statements

A woman presenting ideas to colleagues in a modern office.

Many performers have been summoned to a “team building” meeting and asked to create a mission statement for their athletic team, corporate department, non-profit organization, etc. The problem with these meetings (and most forms of team building) is they ultimately turn out to be a waste of valuable time. Performers have been through these types…

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